Really nice ad for Subaru. Subaru want the ad to show that this car is the best. So hot that no one can touch it or even come close to it. I like how they have conveyed the message that the car is super hot by making the car seem well.. super hot.
The agency also came up with this concept for ambient media. It shows a Subaru garage with the new model inside, however because the car is 'Super hot' the garage has burnt and melted around the car. This is a really good campaign for Subaru and think it will be really effective.
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