Tuesday, 25 September 2012

Brussels Airlines



I had to put this on here. One word WEIRD !

Scorched: 2013 Subaru BRZ



Really nice ad for Subaru. Subaru want the ad to show that this car is the best. So hot that no one can touch it or even come close to it. I like how they have conveyed the message that the car is super hot by making the car seem well.. super hot.


The agency also came up with this concept for ambient media. It shows a Subaru garage with the new model inside, however because the car is 'Super hot' the garage has burnt and melted around the car. This is a really good campaign for Subaru and think it will be really effective. 


An ad for Classic silent film convention in Italy. When I think of silent films i instantly think of Charlie Chaplin and coincidently so does the ad agency that created this poster. Charlie Chaplin was most well known not just for his movies but his hat and moustache. They've incorporated representations for both sound ( the speaker ) and silence (Charlie Chaplin ) I like how they have used the speaker symbol to create his moustache as well. Simple but effective. 



I chose these 2 ads for their typography. I really like posters that just use typography. I really like how on the second ad they've used hand crafted type to tie in with the message of the ad. Even though both ads are on a black background they both stand out and grab your attention. 



This ad for Spuk stock images is all about seeing the unseen (as suggested in the tag line). They have been clever and taken 2 iconic images; The Beetles Abbey Road and Marilyn Monroe Steam grate from the film Seven Year Itch. They then took these photos as inspiration and looked at unseen angles of the photos so for the Beetles it was an overhead shot and for Marilyn Monroe it was under the steam grate. 



I chose this add purely for the amazing illustration. The tag line is 'Driven by History'. The illustration includes images from American History including; Statue of Liberty, Martin Luther King and Marilyn Monroe. They have kept the colours simple opting for Red, White and Blue. A really nice piece. 




Gaga's Workshop Digital Campaign Case Study



A Video showing how social media can attract people to a brand/company. In this case its Barney's New York. They created a whole floor dedicated to Lady GaGa. To create a buzz about GaGa's workshop they enlisted the help of an agency that could create a campaign for social media to help draw attention to the project, which is exactly what the agency did.